In a recent interview I did with Janet M. Taylor on her hit Radio Show Got Clutter? Get Organized!, we discussed social media relationships and the importance of organizing and maintaining them. What a great show you may listen in or check out the summary below.
- What is a social media relationship?
Well a social media relationship is not just related to online dating or getting a text or post that your girlfriend or boyfriend is ending the relationship . But it is the connection you have with the audience you are building online. The people who follow you, friend you, like your posts, people who re-tweet your content and so on. You should be building relationships to promote your business, your expertise and to advertise with those who connect with you online.
- How important is it to develop a social media relationship?
If you are not developing, growing and expanding your online relationship you are missing out on a huge marketing opportunity for your biz, book, product or service. I have heard people say it’s too much work to be online but in 2016 you should be on at least 1 social media platform – not just posting but really responding to and getting to know your audience. Engagement is what really builds relationships. This is what let’s people know that you are not just a machine but a real person, who cares about what you’re promoting and who you’re promoting to. It’s super important!
- How should someone maintain their social media relationship?
Engagement is the #1 ways to maintain your relationship with your social media audience. If you look at celebrities, most are in contact with their followers – You’ve heard some of them even give their followers/fans a specific names that identify them as being connected to that person. This gives them a sense that they are a part of a community.
You can create that same type of community by being engaging, sharing things that are business related and some personal things as well. Images are a great way to communicate. Actually it is becoming the #1 way to communicate online. You’ve heard the phrase, a picture is worth a thousand words and that can be true online also. Here are some additional ways to maintain online relationships.
- Create an editorial calendar – a place to identify all of the post you will be sending out over a period of time.
- Respond within 24 hours.
- Be consistent – consistency gives your audience confidence to know that you’re interested in releasing quality content that they can rely on.
- Final tips
I say this often, people buy from those they know, like and trust. How can folks get to know you if you’re absent from your platforms? How can they like you if you only post and never respond? If they neither know you or like they won’t buy from you which is the ultimate goal if you’re a biz owner using SM platforms to market your biz. Even if you are currently engaging with your audience, think of things that will allow you to connect even more. Do giveaways or surveys that allow them to answer questions on what they would like to see from you and open yourself up a little more. Share things about your day…not your whole personal life but creating the opportunity for your people to have a greater relationship with you online.
Start some new relationships today and let me know how it’s going.
Should you need any help, be certain to drop me a line and let’s see how we can get you moving forward online